Last Updated: June 2026
This Privacy Policy describes how NYC Soccer LLC dba LML ("LML," "we," "us," or "our") collects, uses, and protects information you provide through our website at lml.nyc and related forms. By using our site or submitting a form, you agree to the practices described here.
We collect information you voluntarily provide when you fill out a form on our site. This includes:
We also collect limited technical data automatically when you submit a form, including your IP address and browser/device information (user agent). This data is used solely for security and compliance purposes.
We use the information we collect for the following purposes:
We do not use your personal information for advertising, profiling, or any purpose other than the operational and communication needs described above.
LML operates an SMS messaging program for crew scheduling and client communications. The following disclosures apply to all LML SMS messages:
Sender: SMS messages are sent by NYC Soccer LLC dba LML from a registered toll-free number.
Opt-In: You may opt in to LML SMS at lml.nyc/sms-opt-in. Consent is not a condition of any purchase or employment.
Message Frequency: Varies — messages are sent only when relevant to your bookings or work with LML.
Rates: Message and data rates may apply.
To Opt Out: Reply STOP to any LML message at any time. You may also submit the opt-out form at lml.nyc/sms-opt-in. After opting out, you may receive one final confirmation message.
To Opt Back In: Reply START to any previous LML message, or re-submit the opt-in form.
For Help: Reply HELP to any LML message, or contact kaplan@lml.nyc.
Your mobile number is used solely to deliver LML SMS communications. We do not sell or share your mobile number with third parties for marketing purposes.
LML does not sell, rent, lease, or share your personal information with third parties for marketing or advertising purposes. Period.
We may share your information with service providers who help us operate our business (such as form processing or messaging infrastructure) only to the extent necessary to deliver those services. These providers are not permitted to use your data for any purpose beyond what we specify.
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. SMS opt-in and opt-out records are retained for a minimum of four years to satisfy messaging compliance requirements.
You may request deletion of your personal data at any time by contacting us at kaplan@lml.nyc. We will honor deletion requests except where retention is required by law or legitimate compliance obligations.
We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. Form submissions are transmitted over HTTPS and processed via Cloudflare's secure infrastructure.
No method of transmission or storage is 100% secure. If you have concerns about the security of your information, contact us directly.
Depending on your location, you may have the right to:
To exercise any of these rights, contact us at kaplan@lml.nyc.
We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Continued use of our site or SMS program after changes constitutes acceptance of the updated policy.
Questions or requests regarding this Privacy Policy: