This Privacy Policy describes how NYC Soccer LLC dba LML ("LML," "we," "us," or "our") collects, uses, and protects information you provide through our website at lml.nyc and related forms. By using our site or submitting a form, you agree to the practices described here.

1. Information We Collect

We collect information you voluntarily provide when you fill out a form on our site. This includes:

  • Name — collected via the crew application form and SMS opt-in form
  • Mobile phone number — collected via the SMS opt-in form for text message delivery
  • Email address — collected via the crew application and contact forms
  • Role or title — collected optionally to help us route crew communications appropriately
  • Consent records — timestamp, method of consent, and source URL, recorded when you opt in to SMS

We also collect limited technical data automatically when you submit a form, including your IP address and browser/device information (user agent). This data is used solely for security and compliance purposes.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Crew scheduling and communications — sending call times, confirmations, and job updates via SMS or email
  • Booking and onboarding — reviewing crew applications and managing crew availability
  • Collective operations — coordinating work within the LML crew collective
  • Legal compliance — maintaining opt-in and opt-out records as required by applicable law and messaging platform requirements

We do not use your personal information for advertising, profiling, or any purpose other than the operational and communication needs described above.

3. SMS Communications

LML operates an SMS messaging program for crew scheduling and client communications. The following disclosures apply to all LML SMS messages:

Sender: SMS messages are sent by NYC Soccer LLC dba LML from a registered toll-free number.

Opt-In: You may opt in to LML SMS at lml.nyc/sms-opt-in. Consent is not a condition of any purchase or employment.

Message Frequency: Varies — messages are sent only when relevant to your bookings or work with LML.

Rates: Message and data rates may apply.

To Opt Out: Reply STOP to any LML message at any time. You may also submit the opt-out form at lml.nyc/sms-opt-in. After opting out, you may receive one final confirmation message.

To Opt Back In: Reply START to any previous LML message, or re-submit the opt-in form.

For Help: Reply HELP to any LML message, or contact kaplan@lml.nyc.

Your mobile number is used solely to deliver LML SMS communications. We do not sell or share your mobile number with third parties for marketing purposes.

4. No Sale or Sharing of Personal Data

LML does not sell, rent, lease, or share your personal information with third parties for marketing or advertising purposes. Period.

We may share your information with service providers who help us operate our business (such as form processing or messaging infrastructure) only to the extent necessary to deliver those services. These providers are not permitted to use your data for any purpose beyond what we specify.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. SMS opt-in and opt-out records are retained for a minimum of four years to satisfy messaging compliance requirements.

You may request deletion of your personal data at any time by contacting us at kaplan@lml.nyc. We will honor deletion requests except where retention is required by law or legitimate compliance obligations.

6. Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. Form submissions are transmitted over HTTPS and processed via Cloudflare's secure infrastructure.

No method of transmission or storage is 100% secure. If you have concerns about the security of your information, contact us directly.

7. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Withdraw consent for SMS communications at any time (reply STOP)

To exercise any of these rights, contact us at kaplan@lml.nyc.

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Continued use of our site or SMS program after changes constitutes acceptance of the updated policy.

9. Contact

Questions or requests regarding this Privacy Policy:

LML

Operated by NYC Soccer LLC dba LML

New York City, NY

Email: kaplan@lml.nyc
Phone: 718-371-8385

SMS Terms Manage SMS Preferences